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Tuesday, December 31, 2019

Domino's sells $30 pizzas to Times Square ball drop revelers on New Year's Eve - New York Post

It’s all about the dough for these Big Apple entrepreneurs!

An enterprising Midtown Domino’s pizza restaurant is cashing in on the Times Square ball drop  — hawking pies to ravenous New Year’s Eve revelers and flipping them for a serious profit.

“I have a lot of orders. I’m very busy,” delivery guy Ratan Banik told The Post while juggling a large stack of pizzas on Tuesday afternoon, speculating he’d sold about 25 pies.

Banik was running the pizzas for the Domino’s franchise on 40th St. and 7th Ave., which has been doing this on New Year’s Eve for 15 years.

The man was hawking pepperoni, ham and cheese pizzas for $30 — nearly double what a regular $14.49 large cheese pie costs at Domino’s — and was still run off his feet.

A woman at the store said they’d be delivering pies to Times Square until midnight and said it was such a roaring success that other restaurants in the area had also gotten in on the act.

New Year's Eve revelers, from left, Amit zanwar, Saloni Ladha, and Pooja Bharadiya share a pizza pie they purchased from a Domino's delivery man.
New Year’s Eve revelers, from left, Amit Zanwar, Saloni Ladha and Pooja Bharadiya share a pizza they purchased from a Domino’s delivery man.

By 6 p.m., the franchise had sold more than 50 steaming hot pizzas, she said.

Banik ran between the parlor and Times Square, balancing a stack of hot pies on his head while touting his cheesy wares — some hungry revelers tapping him on the shoulder to ask his price.

“Pepperoni, cheese, onion!” Banik called before being mobbed by starving tourists waiting in giant holding pens in Times Square, many having camped out overnight.

“He is our Santa,” said Amit Zanwar, 31, from New Jersey, who was with two friends for the spectacular and didn’t pack any food. “He came a little late [for Christmas], but we were happy.”

The man saw Banik and called him over before immediately forking over $33 for a cheese pie.

“It’s absolutely worth it. It was hot. It seems like it just came out of the oven,” he added. “If he comes back, I will buy some more.”

The tens of thousands of tourists who decided to ring in the new decade in Times Square arrived as early as Monday evening and were not allowed to leave once they were in holding pens — meaning many were employing rather degrading tactics to last the distance.

It’s no surprise, then, that the inflated prices didn’t bite.

The traveling salesman repeatedly sold out of fresh pies before running back to the nearby Domino’s for more stock.

“He probably sold about seven pizzas in less than two minutes,” said Francisco Patalano, who was in town for the first time from Fort Polk in Louisiana.

He also laid down $30 for the pie but said, “It was totally worth it.”

“I’m going to ration it out until midnight between me and my wife,” he added.

People eating Domino's pizza as they arrive to celebrate New Year's Eve in Times Square.
People eating Domino’s pizza as they arrive to celebrate New Year’s Eve in Times Square.Getty Images

“That was awesome,” said his wife Maria Patalano. “We were getting hungry. We’ve been here since 12 p.m.”

“More people should do it,” Francisco added.

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Domino's sells $30 pizzas to Times Square ball drop revelers on New Year's Eve - New York Post
"pizza" - Google News
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